Sofa Doors makes the door you walk through without thinking about it, and that is the point. The brand had to do the same: present, useful, never in the way.
A single glyph built from the silhouette of a door swung open: readable as an S, readable as a doorway, never both at once. Set beside a wordmark drawn on the same square grid the factory uses to cut a door blank.
“A door is a piece of architecture you can hold in your hand.”
Next project
Engineering solutions for commercial and industrial facilities. We delivered HVAC, electrical, and mechanical systems, unified by a new brand identity and a technical website.