One City Church
A multi-location Abuja congregation needed an identity that worked Sunday morning and Wednesday night, for the first-time visitor and the lifelong member. The job was not to look modern. The job was to feel like welcome.
Before we drew anything, we sat through six services across three campuses. The brand carries the temperature of those rooms (warm whites, dawn neutrals, ink that reads black but is actually a deep oxblood), so the digital surfaces feel like extensions of the physical space, not a contrast to it.
A single mark, no wordmark variant. Built from one continuous stroke, a metaphor and a constraint at once. The mark works at the size of a profile photo and at the size of a bus billboard, and never sits beside an English word.
A weekly kit the comms team can fill in under thirty minutes: service slide, social card, bulletin, post-service email. The system carries the burden, so the volunteers can carry the message.
“The brief was simple: feel like the room.”
Three doorways on the home page: Plan a visit, Watch, Give. Everything else is two clicks deep. Live stream is the largest CTA on a Sunday morning and quietly demotes itself on Monday. The site reads the calendar so the team does not have to.
Signage, study journals, kids ministry kits, volunteer t-shirts, the welcome card someone takes home on their first visit. Every touch is built from the same three components, so the family of pieces is recognisable before anyone reads the name.
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Kudimata
A financial literacy platform helping young Africans build confidence with money. We shaped the brand, site, and mobile product to make saving and investing feel approachable from day one.
