Hitech Electro Mechanical
A twelve-year-old engineering firm asked us to stop sounding like everyone else in the room. The work (HVAC, electrical, mechanical) was already excellent. The brand had to catch up.
We started on site, not in Figma. Two weeks of plant rooms, switchboards, and after-hours commissioning gave us the vocabulary that the brand needed to inherit: exact, load-bearing, unornamented.
The wordmark is set on the same drawing grid an engineer would use to lay out a plant room. Every junction is intentional, every clearance is to spec. It reads as a piece of engineering, not a piece of marketing.
Two industrial blues and a high-visibility orange. The blues do the work: primary, secondary, background, ink. The orange is reserved for moments that matter: safety callouts, key data, the moment a user is meant to act.
“Make a brand out of the work, never on top of it.”
The site is organised around projects, not services. Each completed facility lives as a case file with photos, scope, equipment list and lead engineer, searchable by sector and by client. The marketing copy is short. The technical pages do the selling.
The system extends past the screen: site signage, project boards, equipment tags, fleet livery. We shipped a single set of templates the team can populate in under five minutes, so the brand stays consistent when nobody from the studio is in the room.
Next project
Mulla
A cross-border payments and wallet experience built for the African diaspora. We designed the full product, from brand identity and marketing site to the mobile app, to make remittances effortless.
